A New Perspective on Positioning Statements and Elevator Pitches

Is why you do what you do part of your positioning statement or elevator pitch? Do you only tell others what and how? Research has shown that people are moved more by why than by what or how. What is your purpose? Why do you do what you do?Why should they use your service or product? Watch this TED Talk and get inspired to re-work how you introduce your self to prospective customers.