Is Your Business Suffering From Effectiveness Deficit Disorder?

How do you answer these 8 questions? 1. Is your Inbox an overwhelming endless project? 2. Do you encounter multiple distractions while trying to focus on a project? 3. Do you get to the end of your work day feeling like you haven't accomplished what you had planned to? 4. Do you look at your … Continue reading Is Your Business Suffering From Effectiveness Deficit Disorder?

A New Perspective on Positioning Statements and Elevator Pitches

Is why you do what you do part of your positioning statement or elevator pitch? Do you only tell others what and how? Research has shown that people are moved more by why than by what or how. What is your purpose? Why do you do what you do?Why should they use your service or … Continue reading A New Perspective on Positioning Statements and Elevator Pitches