A New Perspective on Positioning Statements and Elevator Pitches

Is why you do what you do part of your positioning statement or elevator pitch? Do you only tell others what and how? Research has shown that people are moved more by why than by what or how. What is your purpose? Why do you do what you do?Why should they use your service or … Continue reading A New Perspective on Positioning Statements and Elevator Pitches

Accountability at the top

Wow! I attended a workshop on Marketing and Sales last week, very powerful. You might ask, what does accountability have to do with marketing and sales ? Well, everything! As business owners & leaders it is up to us to make sure we have a marketing and sales strategy and to make sure it is … Continue reading Accountability at the top